Our customer flow tracking solution enables retailers to track customer behaviour in store anonymously by tracking shopping carts, shopping baskets and mobile phones. Our solution produces detailed information about the customer routes inside store and time spent in store and in different departments. It helps retailers to better understand how different types of customers move in store and identify different types of shopping behaviour and how to convert more visitors to shoppers. On store level our Retail Analytics provides customer visit trends and customer loyalty.
By testing and optimizing window design/store layout and testing how it affects the traffic, individual stores can drive traffic and purchases.
By calculating and comparing conversion rates for all stores, norms, trends, and outliers in conversion can be identified. This information is then usable in a number of ways. For example, lowest performing stores can be discovered and targeted for training or store experience improvement to bring conversion rates up. Or the highest performing stores identified and investigated for best practices to deploy across the entire organization.
In the past, retail marketing departments could only A/B test or measure the effectiveness of campaigns based on actual sales results, losing a great deal of information that could help maximize marketing ROI in the process. By understanding the path to purchase more completely, deeper insight can be gained into why campaigns are effective or not, making more efficient marketing possible.
Understanding optimized customer-to-staff ratio enables providing service appropriate to business model, ultimately contributing directly to maximum profitable conversion. Correcting misalignment between staffing level and traffic volume often increases conversion without additional costs.